One of the most glaring misunderstandings the Koreans have with English is the misuse of the word "Story" at some point the word got mistranslated and the whole country latched on. EVERYTHING is a "story".
We have integrated this into our daily lives.
Me: "Dude! What's all this smoke in the kitchen?"
Jeff: Ahh... burnt pancake story..."
Jeff: "How come you're not running today?"
Me: "Sore hamstring story"
So if your store is Organic it's not just Organic, it's a "Green Story"...
Oh no, Wait......
Now an apple I can kind of understand. I mean an apple a day keeps the Dr. away right? Choose wisely.....
Then there's the ones that just make you feel like you're in a parallel universe. This place was a chaucy hot-dog stand. See where it says "Delicious Life! Wellbeing Life!"? Yeah, it gets better.
Here's the official slogan for the Dog King:
I would totally volunteer to proofread all of this stuff for them BTW. I mean they've got a compound full of Expat trophy wives here who would LOVE a part-time job fixing their little hallmark slogans and signs. But no one ever asks for my help. And the Koreans forge bravely onward. Here's some window stickers for the next global pandemic:
Kind of makes you wonder how many Americans are walking around with Chinese characters on their shoulders that REALLY say "total doofus" or "smack me".






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